The Indian Express, September 18, 2008
The magazine (its first issue was published in May 2007) carries articles on various issues and publishes from both Lahore and Ludhiana. The thrust of all articles is on the cultural commonalities between the two Punjabs and the potential for a harmonious and mutually beneficial relationship between the divided province and the two countries. This thrust is quite evident from the line inscribed on the cover of the magazine: “Bulle Shah asaan marna naheen (Bulle Shah, we are not destined to die.”) This development may not be earth shattering for many. But for those who understand the indelible loss to Punjabi culture and literature as a result of the division of Punjab and the use of different scripts in the two provinces, it comes as a breath of fresh air.
APNA’s project actually reiterates two facts: first, the contribution of the diaspora to the improvement of relations between the two countries and, second, the need for non-government actors to think out of the box on issues related to culture, education and sports.